TARGET: THE GRAMMYs

For their 5th year advertising on The GRAMMYs, Target wanted to contribute to music culture, not just interrupt it.

We accepted that challenge and created the official music video for Zedd and Maren Morris' hit single "The Middle" and debuted it to 19.8 million viewers on music's biggest night.

We teamed up with music video pioneer (and fellow GRAMMY winner) Dave Meyers to create a jaw-dropping spectacle worthy of 3-minutes of GRAMMYs airtime.

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Project Two