TARGET: MY KIND OF HOLIDAY
In the age of Pinterest decoration how-tos and choreographed light-up house displays, Target wanted a holiday campaign as modern as their family demographic.
We created 'My Kind of Holiday,' a campaign featuring creative gift wrapping, "what the what?" turkeys, and even new ways of trying to catch Santa in the act. All in all, the campaign had over 350 pieces of content, including eighteen films, that dominated the six weeks before Christmas.
On top of being the lead writer for the entire campaign, I also wrote the lyrics to all 18 songs, working alongside Grammy-awarded music producer Dave Sardy.
Press