All great athletes, no matter how legendary, must retire someday. Even LeBron James. So, when the NBA season ended, everyone wondered: what’s next for the G.O.A.T? Our answer: Prime Day.
We launched the campaign with a long form that lived during the NBA finals, YouTube Masthead, national broadcast and cinema, as well as :15s on TV/OLV and bespoke social for LBJ’s account.
The work racked up 38+M organic views, 2M teaser engagements, and 82% positive sentiment at launch. And scared the crap out of a lot of grown adults.
